Director of Marketing

Director of Marketing

MyToons is seeking a strong, experienced Director of Marketing to run its market development efforts. Driving a dedicated team of marketing professionals, this person will manage direct/online marketing, consumer marketing initiatives, paid search and SEO strategies, affiliate/partnership programs, and related efforts. The ideal candidate will have 5-7 years experience in marketing and on-line services, including demonstrated success at defining and launching on-line, print, viral and guerilla marketing campaigns. Excellent written and verbal communications skills are a must, along with strong management skills, and experience in budgeting. The candidate should also have proven ability to influence cross-functional teams and a strong record of driving projects to successful completion.

Key Responsibilities:
Define, implement, and drive company marketing  strategy and roadmapLead, mentor and develop marketing teamWork to ensure consistent brand messaging; roll out and execute approved branding initiativesWork with various teams to develop targeted consumer marketing strategies, accompanying marketing plan(s) and corresponding business case based on effective ROIDevelop and execute online customer acquisition plans designed to drive membership and maximize traffic and salesDrive and manage marketing team and strategic/tactical marketing initiatives, including all related deliverables, programs, events and timelinesTrack and measure online advertising programs; help to design and test measurement strategies in order to maximize online marketing program effectivenessWork closely with product management to help drive feature development according to market conditions and needs. Work with external third parties to develop partnerships and cross-licensing opportunities. Lead teams or manage agency(s) responsible for implementing offline/online advertising, Search Engine Marketing, and Email Marketing/CRM initiativesPerform detailed competitive intelligence; research market trends and potential client marketing opportunitiesProvide detailed tracking against monthly/quarterly/annual budgetsWork closely with Communications Director to develop and drive effective and cohesive media and PR campaigns to meet business performance objectivesWork closely with Director of Art and Design to deliver compelling and effective collateral and other marketing related materials

Qualifications:5-7 Years Marketing Management Experience with BA/BS required, MBA preferred (others will be considered with outstanding skill sets)Relevant experience in consumer acquisition and retention, online and offline media buyingStrong preference for industry experience, including one or more of the following: entertainment, online products and services, global consumer products and brandsExperience evaluating, negotiating, selecting and managing vendorsExperience leading & managing a marketing staff at various levels and disciplines. Proven track record as a solid participatory manager with a progressive style and the skills to coach, empower and develop talentGood analytical skills; ROI drivenDynamic, motivated, and results oriented creative thinkerInternational experience strongly preferredExcellent communication (written and verbal) and organizational skillsStrategic thinker with the ability to create and execute short and long terms initiativesMust work well with senior management and be able to present plans and strategies effectively and professionallyExcellent planning, communication and problem solving skills with the ability to work in a fast-paced environment

About MyToons.com MyToons.com is a quickly-growing leader in the on-line animation marketplace, and a tremendous online resource and entertainment destination for professional animators, industry executives, artists and fans. MyToons.com is currently aligning with content creators and well-known industry personalities to provide the highest quality and best variety of online content and services for animation on the Internet.  Founded in 2006, MyToons is based in San Antonio.