Marketing Specialist With Great Benefits / 10-5512

Do you have a passion for marketing? Do you have a gift for developing relevant, targeted content, and offers that drive results? Are you driven to track and analyze campaigns? Do you obsess about ways to improve results? If your answer has been yes to all these questions, you might be the right candidate for us.

Wolters Kluwer Financial Services (www.wolterskluwerfs.com) is a leading provider of content, compliance, technology, and services to banking, indirect lending, insurance, mortgage, and securities organizations in the United States. Wolters Kluwer Financial Services is part of and backed by Wolters Kluwer, a leading multinational publisher and information services company with sales of €3.4 billion ($4.9 billion) in 2008. Wolters Kluwer employs approximately 20,000 people worldwide.

We are currently looking for a Marketing Specialist position in our Waltham, Ma office.

As a marketing specialist on our high energy marketing team, you will be responsible for helping the team create innovative results producing campaigns. Utilizing a mix of direct, email, Internet, and database marketing, SEO, SEM, link building, keyword buys, web seminars, social media, content marketing, and events-based campaigns, you will attract new customers and engage with existing customers. Your position is critical in helping us achieve our next level of growth. You will be accountable for program execution, analysis and reporting. This is a great opportunity for anyone with aspirations to be a leader in how to execute B2B marketing. This position will report to the Senior Marketing Manager for our Securities and Insurance focused marketing team.

Responsibilities:

• Overall lead generation planning and performance management, including forecasting lead targets and implementing lead nurturing, conversion acceleration, and ROI best practices throughout the customer purchase life cycle.
• Promotion calendar and campaign mix execution: Determine the right mix of campaign elements such as direct mail, email, keyword buys, web seminars, sponsorships, social media, online PR, trade events, online forums, syndicated content distribution (e.g., white paper postings), etc.
• Implement marketing programs targeting new prospects in key segments and verticals to raise levels of customer acquisition and retention. Track and analyze campaign effectiveness.
• Manage Salesforce.com, including database clean-up, lead nurturing, lead forecasting, lead reporting, Email/Web integration, assignment rules, filtering, etc.
• Work with a marketing managers to create repeatable programs, messaging, and sales tools (e.g., ROI calculator, case studies, solution briefs, product demos, data sheets, white papers) to generate and nurture leads through the marketing and sales pipeline.
• Deliver regular activity, ROI, and performance reports (e.g., visitors, inquiries, downloads) and manage the tracking infrastructure for each program and summarize results with recommendations.
• Strong project management skills and experience, including managing external partners.


Qualifications:

Requirements:

Required:
• BA/BS in Marketing or 6 years of marketing experience, specifically in lead generation and marketing programs execution.
• Minimum of 2 years marketing experience, specifically in lead generation and marketing programs execution.
• Strong analytical skills.
• Strong presentation, communication and writing skills to design marketing program messaging and themes.
• Track record of planning and executing marketing programs to meet marketing goals and revenue targets.
• Energetic, eager potential marketing superstar who has experience in a range of marketing activities, e.g., blogs, SEO, SEM, social networks, web seminars, events, etc.
Preferred:
• BA / BS in Marketing Complementary coursework in Internet Marketing, SEO, SEM, Social Media Marketing a big plus.
• Financial Services industry knowledge, specifically risk and compliance.
• Strong knowledge of and experience with marketing automation, Web analytics, and email management products such as Eloqua, Salesforce.com, Google Analytics, or similar tools.

Wolters Kluwer is a market-leading global information services company. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare rely on Wolters Kluwer’s leading, information-enabled tools and solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world.

Wolters Kluwer has 2009 annual revenues of €3.4 billion ($4.8 billion/£3.0 billion), employs approximately 19,300 people worldwide, and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

Visit our website, YouTube or follow @Wolters_Kluwer on Twitter for more information about our customers, market positions, brands, and organization

Wolters Kluwer offers a competitive compensation and benefit package including 4-weeks of paid time off (1st year), 12 paid holidays, and a generous profit sharing program



We are an equal opportunity employer and committed to a diverse workforce