Director of Internet Marketing

Location Dodgeville, WI 53533 Status Full Time Job Category Marketing/Product Career Level Executive (SVP, VP, Department Head, etc) Director of Internet Marketing Lands' End, a leading international brand of classically inspired clothing and home products, is currently looking for a Director of Internet Marketing. Lands' End is a multi-channel retailer offering products through specialty catalogs, the Internet, and retail stores. With over 40 years of experience, Lands' End is world renowned for superior customer service and is recognized as an innovator in the industry.As Director of Internet Marketing, you will establish strategic marketing plans and programs to support objectives for growth, revenue, profit, customer file, and brand awareness through our internet channel. In this role, you will research, analyze, and monitor financial, technological, and demographic trends to capitalize on ecommerce marketing opportunities. Important to your success will be ability to integrate implementation efforts of marketing initiatives across functions and organizations to ensure a consistent brand image and optimization of customer contacts.QualificationsSpecific responsibilities include: ·Responsible for overseeing the creation of marketing plans, events, promotions, advertising and marketing communication strategies for the internet channel.·Identify and develop traffic-driving opportunities to increase audience and reach.·Work cross-functionally to improve the customer experience on the web and identify opportunities to increase conversion and cultivate improved relationships with customers through dynamic web messaging, proactive chat, smart up-sells, and cross-sells.·Plan and oversee key internet marketing activities including email campaigns, paid/natural search, search engine optimization, affiliate marketing, banner advertising, and web community/customer engagement programs.·Establish and maintain a consistent brand image throughout all marketing initiatives.·Ensure superior execution and effective control of marketing results, and take corrective action to adjust marketing plans and activities to ensure results.·Develop and manage the internet marketing operating budget. ·Track performance and proactively establish website analytics and email metrics. Evaluate market research, test results, and competitive intelligence to adjust internet marketing strategies to meet changing market and competitive conditions.·Actively lead and partner with all cross-functional partners including key stakeholders, product management, creative, public relations, marketing operations, and consumer insights and analysis both within Lands' End and the broader Sears organization. ·Proactively develop external partnerships and lead contract negotiations with portals, affiliates, search engines, shopping comparison sites, and other vendors to maximize efficiency and effectiveness of the internet marketing investments. Skill/Experience Requirements:·10+ years in a marketing management and strategic planning role supporting a Direct or Multi-channel organization with 3-5 years internet marketing functional experience (responsibility for email, affiliate marketing, search, website analytics, and/or community).·Strong leadership and consensus building skills.·The ability to develop successful business relationships and work at all levels of the organization.·Must possess top-level business management, interpersonal, and facilitation skills.·Demonstrated ability to analyze situations, develop and research alternatives, and make customer-focused recommendations.·Comfort with ambiguity and change; able to make strong recommendations and decisions despite ambiguous situations.·Strong project management skills; able to deliver consistent high quality results on time and within budget.·Ability to focus the organization on efforts that add significant value.·Ability to direct the work of direct and indirect reports as well as cross-functional partners both within Lands' End and the broader Sears organization. Why Lands' End?Located just 45 minutes from Madison, WI, we provide a relaxed environment that provides opportunity for growth. You'll enjoy our balanced and competitive employee benefit package including our 80,000 sq. ft. world-class fitness center and our onsite health clinic. When you choose to launch a career at Lands' End, you join hand-picked professionals who are all focused on one thing: servicing our customers one at a time. And as a company, we carry this same philosophy to take care of each employee the best way we can. So are you interested in Lands' End?To apply for opportunities at Lands' End in Dodgeville, WI: Lands' End careers@landsend.com 343 Winter StreetWaltham, MA 02451781.663.3815Sears is an Equal Opportunity/Affirmative Action Employer.