Director of Product and Marketing

Director of Product and Marketing

 

Summary

As the Director of Product and Marketing you will report to the Vice President of Global Sales and Marketing and will have responsibility for igniting and managing rapid revenue growth.  The role is considered an invaluable member of the leadership team and must have the vision, drive, and people leadership skills to succeed in a double digit growth environment.  You will be a “hands on” leader operating with a sense of ownership as if the business was your own.  And, through our stock option plan you will be an owner!

 

The successful candidate will create and oversee the product development and marketing strategies AND execute these plans.  You and your team will oversee the development of all stages of the product lifecycle including product marketing and product planning. Coordinate product lines through entire product life cycle including conception, research, design, pricing, marketing, sales, and distribution. This includes assessing and prioritizing customer and market requirements, working closely with development to deliver market-leading products.  Build an effective corporate marketing plan including internal and external brand management.

Essential Duties and Responsibilities:

· Oversee the work of cross-functional teams including marketing, product development, and technical groups to drive product vision, define product requirements, and manage products. 

· Ensure successful implementation of product requirements.

· Develop and test product concepts and ideas cross-functionally.

· Develop detailed product strategy and roadmap to meet company objectives.

· Build business plans for products including opportunity assessment, positioning strategy, financial analysis.

· Develop marketing tactical plans for each product area in conjunction with other appropriate departments.  

· Develop and implement strategic marketing programs, positioning & messaging, naming, pricing, competitive analysis, and collateral for new and existing products including tactical plans to support successful adoption.

· Plan and lead successful product launches.

· Identify appropriate target markets and track market trends.

· Gather, prepare and deliver prioritized product requirements. 

· Gather market research and other customer/prospect feedback to measure effectiveness of marketing efforts and predict future market conditions and potential. 

· Assess partnership opportunities including third party programs.

· Analyze competitive strategies and tactics, and work with sales personnel to devise organizational strategies. 

· Maintain confidential marketing plans (positioning, tactics, pricing, etc.) and communicate them as necessary to appropriate personnel. 

· Train field teams and support selling activities, including development of sales tools and collateral.

· Clearly communicate marketing strategy to senior management and to the broader organization.

· Create a consistent brand advertising look and message in cooperation with internal departments and external vendors.

· Manage product releases to ensure successful and timely deliveries in support of the brand plan at promotional events.

· Experience managing marketing and product teams including hiring, managing performance and developing skill set of direct reports.

Qualifications:

Education and Experience

· Bachelor's degree in business or marketing and relevant work experience.

· Five plus years experience in B2B marketing and product management.

· Experience in having brought a product to market.

· Excellent management skills with the ability to effectively direct the organization's product management/marketing function in order to maximize revenues and profits. 

· A track record of success defining and launching excellent products.

· Product management experience.

· Excellent written and verbal communication skills.

· Skilled in Microsoft Office suite (Word, Excel, PowerPoint, Visio, Project etc.).

Specialize Skills or Abilities

· Proven ability and history of managing cross-functional teams.

· Demonstrated innovative thinking.

· Strong organizational and analytical skills.

· Understanding of strategic and competitive position.

· Ability to manage marketing budgets and demonstrating ROI.

· Thorough knowledge of the organization's products, marketing principles, and practices.

· Self starter with a “can do” attitude, good work ethic.

· Decision maker.

· Ability to travel a minimum of 25%.



ARI offers:

· Health / Vision / Dental / Life Insurance

· Paid vacation and paid major holidays

· Stock options

· 401K with profit sharing

· 2005 Best Places To Work award winner – The Business Journal.

To be considered, submit your resume with a personal cover letter and salary history / requirements to:

employment@arinet.com or fax to 714-821-3906

See us on the Web at http://www.arinet.com/.

ARI Network Services, Inc. is an Equal Opportunity Employer.