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 Marketing Database Analyst

Details
Country: USA
Location: Wisconsin-Milwaukee West Allis, WI 53214
Total applied: 40
Job Category:Marketing/Product
Relevant Work Experience:2+ to 5 Years
Location:West Allis, WI 53214
Status:Full Time, Employee
Occupations:Brand/Product Marketing;Market Research;Marketing Communications
Career Level:Experienced (Non-Manager)
Relevant Work Experience:2+ to 5 Years
Marketing Database Analyst

Job Description : QuadDirect, a Quad/Graphics subsidiary that offers concept-through-delivery services, including just-in-time marketing strategies, creative development, and creative and workflow solutions, as well as online communications deployment and comprehensive print production and distribution, all driven by data, is hiring experienced analysts to work in our West Allis location to meet the growing demand for analytics services from our diverse group of clients. The position requires experience working with raw marketing data from flat files and mining data from relational database models such as Oracle or Sybase. The position also requires familiarity working with Business Intelligence and Campaign Management applications such as Business Objects, Unica and Cognos. The Marketing Database Analyst is responsible for communicating effectively with cross-functional teams of technical and business resources in order to generate innovative and measurable results that support long-term relationships with our clients. Responsibilities: • Interface with business team members to understand clients’ direct marketing and information needs. • Enhance and develop our data analytics services for direct marketing clients. • Create methodologies for report design, QA/QC, auditing, and campaign management. • Assist in the development of computational and statistical models. • Ensure accurate and reliable methods for campaign performance and integrity. • Create ad hoc reports and analysis to support direct marketing initiatives • Support optimal campaign design and performance through solid response analysis and testing methods If you would like more information about QuadDirect you may visit www.quaddirect.com Qualifications : Required Skills/Experience: • Technical and business-oriented mindset with strong analytic abilities and problem-solving skills • Experience working in a dynamic marketing environment with a passion for translating raw data into meaningful and actionable marketing insights. • A minimum of three years of experience in campaign design and/or customer profiling and reporting • Superior data analysis and marketing research skills • Software application or engineering experience • Project planning skills and ability to work in a dynamic environment • Bachelor's degree in Computer Science, Marketing, Information Technology or related field Preferred Skills/Experience: • Experience with a direct/database marketing agency/vendor • Two or more years of SQL and Oracle experience preferred. Experience with Unica Affinium Campaign and Affinium Model, Excel, Business Objects, Cognos or other applications • Advanced degree

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